The Effects of Online Marketing on Sale Volume of Online Businesses

Abstract

This study is to determine the effect of online marketing on sale volume of online business. The online shopping acceptance in Uganda is still a huge research gap among people which limits the generalization of research. The study adopted a survey design as the research strategy since survey is good for the studies: related to online marketing and sales volume. It enabled the researcher to collect necessary amount of data from a disable target population. Based on the findings of the three research questions, it can conducted that permission marketing attempts to address to ask potential consumers for their permission to send them email, willing customers provide their email address when they enter a sweep-stake, fill-out a product warranty card, or fill out an information card at a trade show, Platforms like twitter, google, and Youtube to build awareness about their products and how they can be used. These plat forms are further more used in showing customers where they can find the various products. This section shows summary of the literature and findings are similar or different. The following were the specific objectives of the study. What are the effects of online market on sales volume of business? What are the problems associated with online marketing and solutions? What are the categories of online plat forms? From the field study, businessmen and women use plat for like twitter, google and Youtube to build awareness about their products and how they can be used. These plat forms are further more used in showing customers where they can find the various products. Therefore this shows that the literature review and the findings are similar when the customers are availd with information about various products, they purchase them and thus increasing sales for the company.